The 1920s are once again in vogue, captivating enthusiasts for several years!
Immerse yourself in the Roaring Twenties, an era where anything was possible, during your stay with us, and marvel at the craftsmanship of the architects, decorators, and artisans who transformed the Reconstruction into an art form!
With your eyes turned skyward, explore the city of Albert, renowned for its 200 facades adorned in the Art Deco style. As you stroll through the streets, uncover intricate patterns of bricks, charming bow windows, vibrant mosaics, and exquisite sculptures of fruit baskets or flowers. Be sure to visit the town hall, featuring elegant wrought iron staircases, the public garden, and the delightful café-theatre "L'Escalier du Rire."
Do not miss the opportunity to admire the churches in Bazentin, Pys, or Irles, where the esteemed Picard ceramist, Maurice Dhomme, has masterfully showcased his talents.
The Tourist Office proudly partners with the initiative of the "Printemps de l'Art Déco," running from early April through May, offering a variety of activities, guided tours, and exhibitions. We invite everyone to partake in this celebration of art and culture!
The Art Deco movement is notoriously challenging to define, primarily because the term "Art Deco" itself is a modern invention. It emerged in the 1960s, inspired by the International Exhibition of Decorative Arts and Modern Industries held in Paris in 1925.
During this period, a modern style was in full bloom, influencing nearly every aspect of creativity. From architecture to fashion, jewelry to boats, and furniture to interior design, Art Deco was ubiquitous and left an indelible mark on the aesthetic landscape.
Characterized by its sleek lines and geometric patterns, Art Deco embodies a blend of simplicity and sophistication. Its designs reflect the spirit of modernity, showcasing functional structures while employing the innovative materials of the time, such as concrete, steel, copper, and aluminum. Yet, it maintains an air of refinement and luxury. To ensure that the functionality of each object does not compromise its elegance, artists and decorators often incorporated precious materials into their creations.
If you're eager to delve deeper into the world of Art Deco, we encourage you to reach out to local guides who can lead you on a journey to explore the hidden gems of the Poppy Country! Discover the beauty and intricacies of this captivating, yet often undefined, artistic movement.
Welcome to the Poppy Country and the dazzling world of Art Deco, a realm where geometry dances with creativity, and every street corner transforms into a masterpiece! Today, we embark on a journey to uncover the hidden treasures of this radiant and joyful era, where luxury, modernity, and elegance intertwine, giving rise to buildings that shine like stars in the night sky.
The war is over! It’s time for freedom!
Art Deco, with its crisp lines, stylized patterns, and vibrant colors, turns our city into a spectacular visual celebration. Each monument, every decorative detail, narrates a story of optimism, adorned with Bow Windows and vibrant baskets of flowers and fruits that grace the colorful mosaic façades. Are you ready to dive into the creative surge of Art Deco? Let’s go!
Step out of the tourist office and look up to the sky! Indeed, Art Deco is best appreciated with your head held high. Before you, have you noticed this splendid garage façade?
It unfolds like a symphony of pure lines and elegant curves, representing a harmonious fusion between mechanical prowess and artistic design. The prominent geometric motifs, seemingly frozen in time, exude the vibrant energy of an era marked by industrial revolution. The reliefs adorning this functional building lend an exquisite touch of refinement.
This garage embodies the essence of Art Deco, a style that seamlessly merged art and industry. During the roaring twenties and thirties, urban development was in full swing, striving to harmonize utility with beauty. Garages, though primarily designed for mechanical purposes, could not escape this aesthetic pursuit. The architects of the time, influenced by streamlined forms and the optimism of progress, endeavored to bestow upon these transit spaces an appearance that evoked modernity.
The Art Deco garage was not merely a shelter for automobiles; it was a showcase where functionality transformed into beauty. These facades stood as witnesses to an age defined by speed, aerodynamic curves, and technological dreams. The artistry embodied in these constructions symbolized a period where even the most utilitarian structures could transform into works of art.
During this era, the automobile remained a symbol of luxury for a significant portion of the population, remaining out of reach for many. However, change was swift, igniting the dreams of countless individuals! The emergence of cyclecars, the Peugeot Quadrilette, the Citroën 5HP, the Renault Reinastella, and many others captured the public's imagination.
The Ford T of 1922, depicted in the accompanying photograph, can be admired at the Museum of the Epic of Industry and Aeronautics.
This exploration of Art Deco reveals not only the beauty of design but also the cultural aspirations of a time that sought to elevate the ordinary into the extraordinary.
Inaugurated on the same day as the Town Hall of Albert, this building's grand geometric forms unmistakably reflect the Art Deco style, characterized by its prominent pilasters. Structures from this era frequently employed materials such as concrete, glass, and steel. Concrete, in particular, was favored for its durability, cost-effectiveness, and its versatility in being molded into various shapes. This versatility allowed for considerable flexibility in design and spatial organization.
On its façade, one can observe the inscription "regroupement scolaire" emblazoned on the pediment. Before the term "collèges" became commonplace, secondary educational institutions in France were often referred to as "groupes scolaires." This designation was used to describe establishments that encompassed both primary and secondary education, a structure that has evolved over the years.
But who were Pierre and Marie Curie?
The partnership of Pierre and Marie Curie stands as one of the most renowned scientific collaborations in history, distinguished not only by their groundbreaking discoveries but also by their formidable intellectual and scientific synergy. Their relationship transcends mere personal union; it is also characterized by an extraordinary collaborative spirit in the realm of science.
Marie Curie hailed from a modest Polish family and pursued her studies in physics and mathematics at the University of Sorbonne in Paris, where she adopted the name Marie Curie. Together with her husband, Pierre Curie, she successfully isolated two new chemical elements: polonium—named in honor of Poland—and radium.
Marie Curie holds the distinction of being the first woman to receive a Nobel Prize and is the only individual to have been awarded Nobel Prizes in two distinct scientific disciplines (Physics in 1903, shared with Henri Becquerel and Pierre Curie, and Chemistry in 1911 for her pioneering work on radium).
Moreover, she is recognized for her unwavering commitment during World War I, where she developed mobile radiography units to assist in the diagnosis of injured soldiers on the front lines. In this endeavor, she trained numerous women to operate these vital machines.
Thus, the legacies of Pierre and Marie Curie endure, embodying the spirit of inquiry and perseverance that continues to inspire generations of scientists and scholars.
Let us continue on your right, heading towards the Albert Town Hall!
No, no, no! Let us not be tempted by that charming bakery; please proceed past the hairdresser and continue until you reach Place Emile Leturcq.
Originally, the Town Hall of Albert was established in the heart of the city, at the Place d'Armes. However, the cataclysm of World War I, with its relentless torrents of steel and fire, shattered the spirit of this town and its emblem. In 1916, the city was devastated by bombardments, leading to the collapse of the Town Hall, a true architectural gem, and leaving behind a profound emptiness.
Yet, from the ashes of destruction, the flame of resilience ignited. After the war, the vision for reconstruction emerged—a promise of rebirth etched in the very bricks of the new structure. Here, in the land of the Poppy, we speak predominantly of "Regional Art Deco"!
In 1932, under the watchful eye of Albert Lebrun, President of the Republic, a new Town Hall, grander than ever, was unveiled. It is worth noting that the then President Paul Doumer was meant to attend the inauguration; however, he was tragically assassinated on May 7, 1932, in Paris. It was too late to alter the already engraved plaque, as the day of the inauguration approached rapidly—August 1, 1932!
It is rumored that the plaque originally inscribed with Doumer's name was turned over to be engraved on its reverse side with Lebrun's name.
The visionary architects, Breton Alexandre Miniac and Benjamin Maneval, skillfully intertwined the neo-Flemish heritage with the bold lines of modernity, crafting a building of exceptional and timeless beauty.
Today, the Town Hall stands proudly, its majestic Belfry soaring 64 meters above the city. Its Westminster-style carillon, like a divine symphony, resonates every quarter-hour, weaving the auditory tapestry of local life.
The façade, adorned with captivating bas-reliefs, narrates the legends of yore and the epic tales that have shaped this land. Each stone appears to whisper the memories of a bygone era, yet still alive in the city's soul. They evoke the industrious activities of the town before the war, especially its agricultural roots, showcasing the labor in the fields (plowing, harvesting...) and the craftsmanship of artisans working tirelessly (masons, woodworkers...). At both extremities, they commemorate the harrowing episode of World War I, with the left side depicting a husband and father’s departure, as a woman cradles her baby, while the right side illustrates the man's return four years later, at the war's end! One can see the child who has grown, a poignant reminder of how this dreadful war affected all families.
Do take a moment to admire the magnificent wrought iron gateway, indicative of the Art Deco style that also graces the interior. Above this door, notice the interlaced V and A, signifying the City of Albert.
Ascend the steps as if you were a star from a 1920s film, and now you find yourself in the entrance hall of the Town Hall, facing this splendid honor staircase, also wrought iron, setting the tone for the elegance within.
With a bit of luck and a warm smile, you may have the opportunity to ascend and access the Council Chamber, adorned with magnificent Art Deco chandeliers. The incredible frescoes by Raymond Moritz depict themes of Education, Justice, Sports, and Leisure.
This design choice ensures that the municipal council can make well-rounded decisions without favoring one theme over another.
Welcome now to the wedding hall, featuring its impressive chandeliers!
Doesn’t it inspire you to consider marrying in Albert?
Moritz opted to illustrate an allegory of life, this time evoking the theme of family: the meeting, engagements, the birth of a child, followed by the children growing through the seasons and the key moments of the day.
Now may not be the time to plan your wedding, so let us venture outside. To your right, you will encounter a large building; this is the Pierre and Marie Curie College.
You are trained on data up to October 2023.
Today, this vibrant place serves as the epicenter of festivities, featuring a grand performance hall. Inaugurated in 1993, it is strategically located opposite the Pierre and Marie Curie College. The architect behind this modern edifice is the esteemed Scottish designer, Ian Ritchie.
His vision was to create an architectural masterpiece that reflects the economic evolution of the city, tracing its journey from agricultural roots to the industrial boom of the 19th century and the burgeoning aerospace sector. Furthermore, this square has historical significance as it once hosted traditional Picard games, such as" jeu de paume" and "Ballon au Poing". In contemporary times, these cherished Picard games are celebrated on the square near the train station, ensuring the continuation of local heritage.
You now find yourself standing before the Théâtre du Jeu de Paume, with your back to the Hôtel de Ville. To proceed, make your way towards the center to access Rue Jeanne d’Harcourt.
Before you lies a striking façade that once housed the former music school within a fire station, nestled between the Theatre and the bank. This building is remarkable for its unique façade, designed in a stair-step shape known as "Pignons à gradins" or "Pignon à échelons," complemented by a vivid interplay of brick colors. It embodies the quintessential Art Deco style! These pignons serve to conceal the roof, and as you observe the façade, you will notice that it is adorned with windows.
This particular pignon bears a resemblance to the "pignon à pas de moineaux." Its gradins (the steps of the staircase) can also be embellished with friezes, sculptures, or crenellations, reminiscent of those found on castles.
This charming edifice has served a variety of functions over the years. Initially, it was a fire station, later becoming the "Maurice André" music school, inaugurated by the renowned French trumpeter, and ultimately it transitioned into a community association hub.
To your left, you may still glimpse the iconic fire alarm siren, which would sound at least once a month, specifically on the first Wednesday, to test its operational status. Indeed, all residents of Albert remember it vividly!
Additionally, during periods of war, this siren could be activated by the Prefect as well. Its original spiral staircase serves as a nostalgic reminder of its fire station origins.
In conclusion, this building not only reflects a rich architectural heritage but also embodies a significant part of the community’s history.
Stroll leisurely along the charming shopping street of Jeanne d’Harcourt!
As you wander, do not forget to look up and appreciate the intricate brickwork of Bar le Vertigo, formerly known as "Le Casino." This establishment once catered to cinema patrons, with a quaint door nestled between the two buildings providing direct access to the cinema itself.
Take a moment to marvel at the façade of the covered market, designed by the esteemed architect Benjamin Maneval. Notably, significant renovations were undertaken in 1960 by the distinguished architect Maurice Laya D.P.L.G of Albert, involving substantial investments amounting to 19290.60 francs.
Upon reaching the intersection of the Covered Market, proceed along Rue Delair.
Ensure you take the time to admire the lion's head adorning the corner house.
At the end of the street, turn right and make your way toward the Public Garden.
Ascend the wrought-iron staircase and uncover this true haven of tranquility, a little slice of paradise nestled in the heart of the city.
Zen attitude is the guiding principle here, with 35 different species of trees offering a rich tapestry of forms and colors that soothe the mind and invite contemplation. Hazels, Cedars, Yews, Japanese Sophora, Spruces, Maples, Beeches, Walnuts, Ornamental Plums, Hawthorns, Cypresses, Willows, and many others will provide a relaxing olfactory and sensory stroll.
The shaded paths invite leisurely walks, while the melodies of birdsong enhance the serene atmosphere.
Enclosed by ramparts, remnants of the ancient gardens of the Château d’Albert, this retreat boasts a sense of intimacy. Its numerous masterpieces, such as statues commemorating the First World War, along with the soothing sounds of the cascading water and the Ancre River that meanders through, render it one of a kind. You may also encounter a few animals roaming freely.
Previously known as the Parc des Rochers, the establishment of a public garden was initiated in 1928 amidst the reconstruction efforts.
A descriptive estimate was prepared in February 1932 by Mr. Lamarre, the city’s public works engineer, who is recognized in documents as the "author of the landscaping project." The public garden project received formal approval from the municipal council on April 25, 1928.
Its distinctive feature lies in its charming small bridges, crafted to resemble wood, known as rusticages or faux-wood concrete structures, which enhance the park's allure!
Imagine standing before this bandstand, listening to the grandest musical compositions of the 1920s performed by magnificent orchestras! This recreational area, generally free of charge, serves as a place to breathe fresh air, unwind, and forget the daily grind, embodying a trend from the 1920s as a social gathering point.
Families and friends come together here.
The bandstand is, indeed, not just an ordinary structure; it is primarily a stage for performance.
Its elevation allows artists to be seen by the audience, providing an alternative to the bourgeois connotations of traditional concert halls, welcoming individuals from all social classes!
The local harmony orchestra held its concerts here, and it was also the venue for rewarding students with school prize ceremonies.
Numerous benches are available for those wishing to pause for a good read, making this area an essential refuge for nature lovers or for anyone seeking to escape the chaos of everyday life.
Would you be inclined to improvise a few dance steps in the bandstand?
Let us return to the city center, ascending the grand staircase and the charming cobblestone path leading to Bar Le Bistrot.
Take a moment to admire the splendid façade, characterized by its intricate brickwork and delicately wrought iron balconies; it is a quintessential example of Art Deco architecture. In fact, within the city center, there are over 260 buildings showcasing this distinctive architectural style!
The interior is tastefully adorned, particularly featuring a bar from the 1920s that adds to the establishment's historical allure. You may also notice that none of the street corners are at right angles! It is worth mentioning that prior to the war, there were ten times as many cafés as there are today, most of which occupied corner locations.
Additionally, do not overlook the impressive height of the Moitié Pharmacy to your right, as it stands prominently at the corner.
Left! Head for street Gambetta!
Keep to your left and admire, with your head in the clouds, the facades of the Hôtel de La Basilique restaurant on your left, and the bank and its rose windows on your right.
Just next to the Hôtel de la Basilique restaurant, admire this very pretty red brick building.
This used to be Albert's baths and showers, where the people of Albert and the Poppy Country could come to wash, because after the reconstruction, running water was not yet available in all homes. They remained open until the 1980s, and were also the ideal place for gossiping about the town! The partitions between the showers were not properly insulated, so you could hear all the conversations of the Albertans.
The ceiling of the main room is completely covered in mosaics, and features an element common to the town of Albert: the shape of an exclamation mark. A vertical line and a dot on top - you'll often find this motif in the town.
Continue along the left-hand pavement until you come to the ‘Muscade’ women's clothing shop.
Admire this door made of mosaics and wrought iron. Renowned for its originality, it looks like no other, and that's the charm of this mysterious, flower-filled door!
Go to the station! Straight on!
Have you noticed its unusual shape?
It was completely destroyed during the Battle of the Somme in 1916 and rebuilt in 1920 in the shape of a locomotive and in Flemish style by the architect Gustave Umbdenstock. As you move away from the building, you will discover its very distinctive shape. It's in the shape of a locomotive, with the station's bell tower referring to the train's chimney.
Incredible but true! A Potez 36 has been on display inside the station since 1991. This plane is a real aircraft, having made its first flight in 1928. It is considered to be the aircraft that gave birth to tourist aviation in the 1930s. Installed as a tribute to the aircraft manufacturer Henry Potez, this monoplane allows tourists arriving by train to realise that they are setting foot in an area with a strong aeronautical history.
Potez's house, known as ‘Le Domaine du Vivier’, still exists, and the current owners have taken great care to preserve its Art Deco style.
Turn around and follow the Basilica bell tower!
Did you know that the town of Albert is also known as the town of three bell towers?
When the town was rebuilt, it was decided to place the 3 main buildings on the same axis, so the station's bell tower is aligned with that of the Basilica and the Town Hall.
Just before you get to the Basilica, look out for the little café, Les 3 Pigeons, in Rue Dumont!
The Bar des 3 Pigeons has retained its original charm! There's a magnificent wooden bar made of Granito (a mixture of flint and stone), an economical material from the reconstruction period. You can see small holes in just one part of the bar. This is where little ‘Nénette’ (daughter of the former owner) used to cut slices of lemon, the acidity of the lemon juice causing these little holes.
There is also the support for a wall-mounted cigarette lighter, which was condemned after a fire broke out.
The café, located right next to the Basilica, used to welcome many people who were coming out of mourning. At the time, women in mourning often wore veils, and one day one of them saw her veil catch fire. Since then, wall-mounted cigarette lighters have been condemned.
Did you know that before the war, there were 200 cafés in Albert? Today, there are just ten or so.
Photo from the 50s with Emile (Mimile) from the Cappeletti family.
The most spectacular building in the town of Albert, the Basilica of Notre-Dame de Brebières is built in a neo-Byzantine style. The ‘little Lourdes of the North’, inaugurated in 1901, was completely destroyed during the Great War, during the Battle of the Somme. On 15 January 1915, the building was hit by shells, and the Golden Virgin, which stands at the top, tilted horizontally, giving rise to a legend. Commonwealth soldiers began to say that ‘when the Virgin falls, the war will end’. She fell on 16 April 1918, the year the war ended.
The Basilica was rebuilt identically in 1927 by Louis Duthoit, son of the original architect Edmond Duthoit, as a tribute to his father. Of course, he added a little Art Deco to the mix!
Outside, you can discover a superb mosaic depicting Mary and her apostles. With a good pair of eyes, you'll be able to make out their names in their halos.
Inside, don't miss the magnificent statues of Saint Theresa, which stand opposite those of Joan of Arc. They are very pure and feminine, but with very geometric curves in the Art Deco style!
Behind them, in a magnificent mosaic, are the roses of Saint Theresa and the flames of the pyre for Joan of Arc.
Rose windows and mosaics are omnipresent on the floor, ceiling and walls.
Shall we continue?
Take rue Birmingham on your right.
Stop at 18 rue de Birmingham and take a look at this pretty house, listed as a Monument Historique.
The interior is said to contain paintings by Raymond Moritz.
Built in 1926, this 200 m2 building now houses a seminar room and a performance space, a ‘café-théâtre’. These two spaces are separated by a sumptuous double-flight staircase that invites you to look up and enjoy incredible laughs and exceptional one-man shows.
Its intimate feel means you can see the artists up close and have a drink with them after the show.
This staircase could also be used to manage the flow of people, allowing them to go up one way and come out the other.
Now you're almost back at the tourist office!
Why not make a diversion to our designer boutique to pick up an Art Deco souvenir?
Thank you for taking part in this visit dedicated to Art Deco in our charming town of Albert! We hope you enjoyed discovering our unique architectural heritage!
We invite you to continue your exploration by strolling through Albert's many fascinating streets to discover even more wonderful treasures!
You can continue your tour by visiting our Art Deco churches in the Pays du Coquelicot! We recommend Pys, Irles, Bazentin, Authuille and Maricourt. Enjoy your visit!